KaliteSAN
A full bilingual website build for a food-safety auditing and certification consultancy — rebuilt from a thin single-page draft into a structured, credible platform built around the founder's 10+ years of hands-on experience.
A strong track record, presented as a thin draft.
KaliteSAN's founder is a food engineer with over ten years of hands-on food safety auditing experience — supplier audits, certification readiness, and training, built across roles at national market chains and international auditing firms. Before this project, none of that showed up anywhere on the website.
The existing site was a single page the founder had put together himself: no separate About page, no career credibility, no distinct services or training architecture, and only one language — despite KaliteSAN's ambitions extending toward international, English-speaking supplier networks. For a consultancy whose whole value proposition rests on trust and audit credibility, a thin single page undersells the offer.
What wasn't working
- Single page, one language — no structure for distinct services, training, or credibility
- Founder's 10+ years of audit experience never appeared on the site
- No English-language presence for international, export-facing supplier audiences
- No analytics, no Search Console measurement, no consent/compliance layer for EU/Turkish visitors
What the brief called for
- A proper multi-page structure — Home, About, Services, Training, Contact, in English and Turkish
- A credibility layer built around the founder's real career history, not generic stock copy
- English-first content for international supplier audiences, Turkish for the domestic market
- Measurement and a cookie/consent layer aligned with KVKK and GDPR principles, in place early in the launch window
A bilingual platform, built to be trusted — not just to look nice.
The new site runs on static HTML/CSS/JS across two full language mirrors — English at the root, Turkish under /tr/ — with reciprocal hreflang on every page pair. A full competitor analysis of UK food-safety consultancies shaped the page architecture before a single page was written.
Beyond design, the build included a measurement, consent and privacy layer a B2B consultancy in this space needs: Google Analytics 4, Search Console verification, and a Consent Mode v2 cookie system with a bilingual cookie banner, built to align with both KVKK (Turkey) and GDPR (EU) principles.
Pages built (EN + TR)
- Home — positioning, trust chips, founder credibility teaser, stats, CTA
- About — full career timeline, certifications, credibility built on real experience
- Services — 6 audit categories, plus a dedicated Certification Readiness & Support section
- Training — 3 training categories, formats, and target roles
- Contact — enquiry form, WhatsApp click-to-chat, consultation CTA
Technical decisions
-
Static HTML/CSS/JS, EN root +
/tr/mirror, reciprocal hreflang on every page - GA4 + Search Console set up and verified early in the launch window
- Consent Mode v2 + bilingual cookie banner + Privacy Notice/Aydınlatma Metni, aligned with KVKK and GDPR principles
- Organization/LocalBusiness JSON-LD schema, WhatsApp click-to-chat, sitemap + robots.txt
Site Screenshots
Homepage
About — Founder Credibility
Services
Training
"Caglar rebuilt our website from the ground up. I'd put together a basic draft site myself before that, but it didn't reflect our actual experience or credibility. Caglar ran a full competitor analysis, then built a proper multi-page site in both English and Turkish, structured around my 10+ years of hands-on food safety auditing experience rather than generic content. Beyond the design, he handled everything technical — Google Analytics setup, SEO structure, and compliance work covering both KVKK (Turkey) and GDPR (Europe) with a proper cookie consent system built to each standard. He was fast on every revision and clear throughout the whole process. I'd recommend him to anyone who wants a website that's actually built to be trusted, not just to look nice."
What this case study represents
This is a real project, delivered for a real client. The site is live at kalitesan.com. This case study describes the structural, technical, and compliance work delivered at launch — no traffic or ranking results are claimed here, since the site is only in its first days live.
If you run a consultancy or B2B service business and need a site that presents your real credibility clearly — in one language or several — see web design services or all services — or get in touch directly.
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