A website that positions you as the expert — not just lists your services.
I design and build personal authority sites for independent consultants in London. Clear positioning, conversion-focused copy, built to attract the clients you actually want.
Most consultants either have no website, or a generic one that doesn’t convert.
You’ve built your reputation on expertise. But when someone Googles you — or follows up after a referral — they land on a site that reads like a CV, not a pitch. Services listed. A vague “get in touch.” No clear reason to trust you over the next person.
The problem isn’t that you lack credibility. It’s that your site doesn’t communicate it.
- No clear positioning — visitors can’t quickly tell who you help or what makes you different
- Weak or no proof — no case studies, no results, no reason to choose you over a competitor
- No clear next step — “Contact us” is the only CTA, and it requires too much commitment too early
A generic site doesn’t just fail to impress.
It signals that positioning isn’t a priority.
A site built around how clients actually decide to hire.
Before a prospect books a call, they need to answer three questions: Is this person credible? Do they understand my problem? Can I see what working with them looks like? Your site answers all three — in the first 30 seconds.
- Sharp positioning — a homepage that immediately communicates who you help, what you do, and why you’re the right choice
- Conversion-focused copy — written to reflect how your clients think, not how consultants typically describe themselves
- Case studies and proof — structured to show outcomes, not just describe engagements
- Low-friction enquiry flow — a booking widget or contact form that makes it easy to take the next step without feeling like a commitment
- Mobile-first, fast load — your site works perfectly on every device, built for 90+ on Google PageSpeed
- Local SEO foundation — structured data, meta tags, and Google Business alignment built in from day one
Your expertise is the product. Your site is the pitch deck.
When a referred prospect checks you out before agreeing to a call, your website does the selling. If it doesn’t communicate expertise clearly — or worse, if there’s nothing to find — you’re starting every conversation from a weaker position.
The right site doesn’t just look professional. It pre-qualifies prospects, builds trust before the first call, and makes the decision to hire you easier.
- Clear positioning reduces the time spent on calls explaining what you do
- A visible track record builds trust before you’ve spoken a word
- A well-structured enquiry flow means fewer drop-offs between “interested” and “booked”
LinkedIn builds reach. Your website builds authority.
Built to perform.
Every site I build is tested against Google’s Core Web Vitals before going live. Core pages on this site score 100/100 on Google PageSpeed — Performance, Accessibility, Best Practices, SEO. Fast, accessible sites rank higher, load faster on mobile, and convert better.
Real Project
KZE Organic Beauty
E-Commerce — UK Organic Skincare
Rebuilt from a slow, outdated setup to a custom e-commerce build with live Stripe checkout, full product catalogue, and production smoke-tested before launch. Different sector — the same performance-first standard applies to every project.
Concept Project
Kaplan Security
B2B Services — London
Conversion-focused concept for a London-based B2B services firm. Strong positioning, clear service hierarchy, and a structured enquiry flow designed to move visitors from interest to contact without friction.
Technical Proof — Performance-Tested Builds
Performance is part of the build, not an afterthought. Core pages across this site score 100/100 on Google PageSpeed across performance, accessibility, best practices, and SEO. The same standard is applied to every client project.
A structured process that starts with positioning.
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Discovery call (15 minutes)
I learn about your consultancy, your clients, and what you want the site to do. We identify the gaps — positioning, proof, flow. No commitment, no pitch.
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Positioning and architecture
We define your positioning, site structure, and copy direction. You see the plan — pages, messaging hierarchy, proof approach — before a single line of code is written.
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Build
A focused consultant site takes 3–4 weeks. You get updates throughout. Design, copy, and structure are reviewed together before launch.
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Launch and handover
You get a fast, tested site that reflects your expertise clearly. Full handover — you know exactly what you have and how to maintain it.
Is this the right fit?
Good Fit
- Independent consultants in management, finance, HR, legal, or coaching
- Small consultancy firms (2–10 people) wanting a site that reflects their positioning
- Consultants launching independently after leaving a large firm
- Practitioners who rely on referrals but want to build a direct inbound channel
Not a Fit
- Large consulting firms with in-house marketing and development teams
- Looking for the cheapest possible option — template sites start at free
- Consultants with no interest in using their website as a business development tool
Common questions.
Isn’t LinkedIn enough?
LinkedIn is a channel — not a home base. When a potential client wants to evaluate you seriously, they’ll look for a website. A strong LinkedIn profile with no site sends a mixed signal. A well-built site gives you somewhere to send prospects that you fully control.
How long does it take?
A focused 5–7 page consultant site typically takes 3–4 weeks from kickoff to launch. The timeline depends on how much content needs writing and how quickly decisions get made.
Do I need to write all the copy myself?
No. I work with you to shape your positioning and write the copy as part of the project. You’ll need to provide the raw material — your background, clients, approach — but the writing is handled.
How much does a consultant website cost?
Projects typically start from £2,000 for a focused, positioning-led consultant site. Scope and price are agreed before any commitment.
Is SEO included?
Every site includes local SEO foundations — meta tags, structured data, fast load times, and Google Business Profile alignment. Ongoing SEO campaigns are a separate service. See SEO →
Let’s talk about your positioning.
A 15-minute call is enough to understand what your current site is missing — and whether I’m the right person to fix it. No commitment, no sales pitch.
Or email directly: info@caglar.consulting