Cimax
A full B2B website build for a technical solutions business — clear offer hierarchy, structured navigation, and a direct path to demo and quote enquiry.
A complex offer with no clear way in.
Cimax operates in a technical space — smart building and hotel automation systems. The offer is strong and the track record is real. But the old website was structured around internal logic, not around the people who needed to understand it.
Services were listed without hierarchy. Navigation didn't reflect how decision-makers think about the problem. There was no clear path toward a demo request or a quote enquiry. For a business that depends on B2B relationships, that's a significant gap.
What wasn't working
- Complex offer presented without clarity or hierarchy
- Navigation built around internal categories, not user needs
- No strong path toward demo or quote enquiry
- Digital presence didn't reflect the quality of the business
What the brief called for
- A clear explanation of what Cimax does — without jargon or overcomplication
- Navigation and structure built around how decision-makers evaluate solutions
- A credible, professional digital presence that earns trust
- A direct, low-friction path to enquiry
Clarity first — then conversion.
The site was built on WordPress with GeneratePress — chosen because the client needed to manage content independently after handoff. The build was kept lean: no bloated page builders, no unnecessary plugins. Custom HTML and CSS were used throughout to keep the design precise and the codebase clean.
The result scores 90+ on Google PageSpeed across all pages. For a WordPress site in a technical B2B sector, that's not accidental — it's the outcome of deliberate stack decisions and disciplined build practice.
Pages built
- Homepage — positioning, solutions overview, trust signals
- Solutions pages — structured by use case and sector
- About — credibility, track record, team context
- Contact — demo request and quote enquiry flow
Technical decisions
- WordPress + GeneratePress — lightweight base, client can self-manage
- Custom HTML/CSS — no page builder bloat, full design control
- Google PageSpeed 90+ across all pages
- Consistent CTAs pointing toward demo request and quote enquiry
Site Screenshots
Homepage
Solutions
Product Detail
About
Google PageSpeed Insights
"We needed our website to clearly explain what we do — it's a technical business and most sites in our space are a mess. Caglar understood the brief quickly and didn't overcomplicate things. The end result is clean, clear and does the job properly. Happy with it."
What this case study represents
This is a real project, delivered for a real client. The site is live at cimax.co.uk. PageSpeed scores of 90+ across all pages were measured at the time of delivery. No claims are made beyond what the build delivered — a clear, structured website that explains the offer and supports the next step for prospective clients.
If you run a technical or B2B business and need the same clarity applied to your site, see web design services or all services — or get in touch directly.
Want this level of clarity and structure for your business?
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